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Print-based marketing is often an overlooked component of marketing strategies. Despite the focus on digital media, print materials such as posters, leaflets, brochures, and banners should play an important role in reaching and engaging your target audience.

Printed materials are physical items that customers can hold, keep, and refer to, creating a lasting impression. They can be distributed strategically at events, at your business, or through the post, reaching your audience before they might otherwise find you online. Well designed print materials lend credibility to your brand and by integrating print with online, you create some effective opportunities. 

Here are just a few ideas

• Send posted leaflets to past customers inviting them to claim online promotions. 
• Use QR codes on business cards that link to your review channels or newsletter subscription form. Hand these to customers after completing work or services.
• Create Refer a Friend tear off ticket promotions that rewards referrals
• Merchandise like pens and drink mats